Bundles
Schedule
SPECIAL PUBLICATIONs
online buyer’s guide
RATES
GUIDELINES
bundles
Frequency discount rates are constituted by display print ads, connection newsletter display ads, and web display ads.
HOLE-IN-ONE PLAN | 12x Rate
Free ADD-ONS:
- 12 Categories in GAWDA’s Print and Online Buyers Guide
- 12 Articles on Online Buyers Guide (extended exposure
package) - 4 Member News Banner Ads
- 3 GAWDA Connection Newsletter Banner Ads*
Bundle Requirement: Minimum ½ page print ad
the eagle PLAN | 9x Rate
Free ADD-ONS:
- 9 Categories in GAWDA’s Print and Online Buyers Guide
- 9 Articles on Online Buyers Guide (extended exposure
package) - 3 Member News Banner Ads
- 2 GAWDA Connection Newsletter Banner Ads*
Bundle Requirement: Minimum ½ page print ad
the birdie plan | 6x Rate
Free ADD-ONS:
- 6 Categories in GAWDA’s Print and Online Buyers Guide
- 6 Articles on Online Buyers Guide (extended exposure
package) - 2 Member News Banner Ads
Bundle Requirement: Minimum ½ page print ad
on par plan | 4x Rate
Free ADD-ONS:
- 3 Categories in GAWDA’s Print and Online Buyers Guide
- 3 Articles on Online Buyers Guide (extended exposure
package)
* Only 120 Connection Banner ads available per year. Reserved on a first come, first served basis.
Publication Schedule
Q1
Ad Space Reservation: 1/11/19
Advertising Material: 1/18/19
Publishes: 2/20/19
Cover Story: Annual Industry Outlook issue – Various segments (distributors and supplier businesses) look at emerging trends and business in the year ahead. Riches in the Niches: Cryotherapy
Member Profile: Indiana Oxygen | GAWDA Gives Back impact
Q2
Ad Space Reservation: 3/18/19
Advertising Material: 3/25/19
Publishes:4/24/19
Cover Story: Finding and recruiting talent – Workshops for Warriors
Member Profile: Oxarc
Spring Management Conference Preview
*Bonus distribution at SMC in Minneapolis
Q3
Ad Space Reservation: 8/14/19
Advertising Material: 8/21/19
Publishes: 9/18/19
Cover Story: Celebrating Anniversaries – with Customer Service Focus
Member Profile: Earlbeck Gases and Keen Compressed Gases celebrating 100 years
Annual Convention Preview
*Bonus distribution at AC in Washington DC
Q4
Ad Space Reservation: 11/8/19
Advertising Material: 11/20/19
Publishes: 12/16/19
Cover Story: Winning in Sales, A-Z
Service to GAWDA
Member Profile: TBD
SPECIAL PUBLICATIONS
Two Easy-to-Read, Informative Directories
GAWDA’s annual Membership Directory and annual Buyers Guide have a clean, fresh look and convenient formatting that makes it easy to find members and obtain their essential contact and product information.
The GAWDA Membership Directory is the most extensive directory our industry offers. It contains key contacts for all member companies, allowing members to communicate directly with those they’re trying to reach at other GAWDA companies.
The Membership Directory’s easy-to-read format features pages that are color-coded. Red pages present Distributor listings and blue pages represent Suppliers. And — back by popular demand — this year’s directory features a special section of distributor listings by geographic location.
The Buyers Guide is a comprehensive listing of GAWDA supplier members. It’s an excellent way to find new offerings to add to your business — or to look for new and additional sources of the supplies distributors need every day.
The Guide also serves as a helpful tool for wholesalers and suppliers who want to find new strategic partners as a way to build business for both parties.
membership directory
Ad Space Reservation: 4/5/19
Advertising Material: 4/19/19
Publishes: 5/10/19
MEMBERS ONLY BUYERS GUIDE
Ad Space Reservation: 9/6/19
Advertising Material: 9/27/19
Publishes: 11/8/19
Text ad with your logo
30 Words $575
60 Words $775
90 Words $975
Additional Categories $90 — good for Print and Online Buyers Guide. Your Text ad and logo appear each time your listing shows up throughout the Buyers Guide.
online buyer’s guide
A self-service communication platform for members.
Think GAWDA before Google.
KEY FEATURES
- Category Listings
- Events
- Articles
- Used Equipment
- Job Postings
Category Listings
All active GAWDA Suppliers have a listing and equal opportunity to enhance their listing with a sponsorship to expand capabilities.
Sponsorships last 1 year.
View the GAWDA MEDIA sample listing.
Events
Post industry events:
- Conventions
- Classes
- Celebrations
Articles
All articles lives on the Online Buyers Guide for 1 year. Great for:
- New products
- Enhanced offerings
- Providing detailed information on products or services
Used Equipment
Good for posting:
- Used fleet
- Used equipment
- Excess inventory
Job Postings
Post job opportunities exclusively to GAWDA members
SElf service article packages
BASIC
basic | $75
Article posted on buyersguide.gawdamedia.com website for 1 year.
EXTENDED EXPOSURE
Extended exposure | $300
Article posted on buyersguide.gawdamedia.com website for 1 year, announced in GAWDA Connection newsletter, and GAWDA Media social media platforms — Linkedin, Facebook, Twitter, option for our editors to assist in writing and editing
MAXIMUN EXPOSURE
Maximum exposure
Full page ad rate of $4,055
Article posted on buyersguide.gawdamedia.com website for 1 year, announced in GAWDA Connection newsletter, and on GAWDA Media social media platforms — Linkedin, Facebook, Twitter, option for our editors to assist in writing and editing, full-page advertorial in upcoming quarterly issue of Welding & Gases Today.
RATES
PRINT RATES
Special requests
For right-hand page, far forward, multiple page rates, assistance composing an advertorial or other special requests, consult your Relationship Manager.
Ad copy and imagery for bleed ads MUST remain within live area dimensions.
DIGITAL RATES
connection spotlight ads
Promote your company by being the exclusive presenting supplier of the newsletter! You have the opportunity to include a link to:
- A photo gallery
- Case study
- Success story
- Product promotion
- Sponsored content article – new
- Other content of your choice
This includes statistical reporting, including total
opens of the newsletter and who clicks the ad.
Banner Image Size: 600×300 pixels.
Logo Size: 200 pixels wide. One per issue.
connection banner ads
These Banner Ads show up in the GAWDA Connection. This includes statistical reporting, including total opens of the newsletter and who clicks the ad.
member news banner ads
These Banner Ads show up on the landing page, which is the most viewed information in the GAWDA Connection.
This includes statistical reporting of how many clicked on Member News.
*These are used as added value for advertising campaigns.600
GUIDELINES
Production
We strongly encourage our advertisers to submit their advertisements in digital form. If you do require our Creative Services Department to create your ad*, please discuss your needs with your sales representative.
Digital Files
NAME FILE: ADVERTISER_SIZE_GAWDA_PUBLICATION DATE
• Please send PDF files:
No Microsoft Word, Microsoft Publisher, PowerPoint or other word processing files will be accepted.
• Ads should be built to the exact print size and files preflighted.
• All images must be a minimum of 300 dpi.
• Colorspace must be CMYK. No RGB or Spot colors.
• Add 1/8” bleed when appropriate.
• All fonts must be embedded.
• Black type and large areas of black should be 1-color black.
• Minimum size type fonts: 6pt (black only).
• Minimum size reverse type fonts: 9pt.
• Provided logos must be high resolution, preferably 300 dpi and larger than 2”.
• If any of the above requirements cannot be met, GAWDA MEDIA may require additional production time to recreate your ad.
*If you are supplying art/photos/logos for an ad that we are constructing, we accept tif and jpg files that are 300 dpi per inch (dpi) or at least 600 dpi (for line art).
SENDING FILES
Please notify your sales representative when e-mailing an ad. Larger files may need to be “zipped” and/or loaded to an ftp site or Dropbox.
PRESS RELEASES
Press releases should be emailed directly to Tim Hudson at [email protected].
Photographs taken with a digital camera and included with submitted materials must be high resolution (300 dpi) and suitable for publication.
