Author: Tom Armitage

Many small to medium-sized B2B companies deal with the same problem, day after day, year after year. They’ve long understood the value of marketing and its role in helping gain exposure for their brands, drive traffic to their websites, and generate leads for their sales teams.  But they often lack the financial backing to do it right.  Any good marketing program requires an investment on three primary fronts: labor, technology, and advertising.  Let’s review how SMBs can get the biggest impact from lean marketing budgets.  Vision vs. Reality What should your marketing budget be?  That’s an age-old question, but important,…