SALES & MARKETING
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29Mentoring for Success: Counseling to victory
Proverbs 11:14 — “Where there is no guidance, the people fall, but, in abundance of counselors, there is victory.” I find these...
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30What B2B Companies Need to Know About Local Search
by Thomas J. Armitage, site-seeker, inc. If your business has a physical storefront, there’s a huge opportunity to get in front of...
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Fighting Disintermediation
By Ken Thompson What is the common thread in mentoring our family-owned business successors and responding to forces seeking their disintermediation from...
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31You Need to Change: Or lose control of your future
by Randy MacLean, President of WayPoint Analytics I’m not kidding. If you’re at the top of your company (or your department), your...
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33Relationship Selling: Trusted partner vs. Trusted Resource
“My greatest strength is creating relationships.” “My customers buy from me because they trust me.” “I am in sales because I love...
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2950 Years in the Gases and Welding Business: A Digital Journey
When Steve Guglielmo advised that this was Welding and Gases Today’s anniversary edition, I was excited. As it happens, the magazine’s landmark...
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303 Strategies for Distributors to Weather the Supply Chain Crunch
By Mike Marks, Indian River Consulting Group As we’re all aware: The supply chain is no longer as dependable as it used...
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32Modern Marketing on a Budget
Many small to medium-sized B2B companies deal with the same problem, day after day, year after year. They’ve long understood the value...
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Managing Salespeople in the New Normal: A case for micro-coaching
“I would prefer to work independently with little to no supervision.” “It feels like our CRM is there to look over my shoulder...
