SALES & MARKETING
-
Text Messaging – 7 Use Cases Beyond Immediate Sales by adam nathan
In the previous issue of Welding & Gases Today, I looked at the remarkable ability of text messaging (SMS) to drive immediate...
-
58Making the Customer Comfortable
I hate shopping! Fortunately, my wife, Sandy, enjoys it and is willing to put in the time to make the right purchase...
-
The Space Between
No, we’re not talking about the Dave Matthews song, but that’s a nice lead in to a discussion of the volume range...
-
132Driving Immediate Sales through Text Marketing
Let’s say you’ve spent money and time building your website and creating a social media identity on Facebook and Twitter. You have...
-
260If Only I Had Known
In 1972, I graduated LeTourneau College (now LeTourneau University) with a degree in welding engineering and began working for a small manufacturing...
-
Every Business Needs a Marketing Plan
Really? Every business? This will seem obvious to larger companies with skilled marketing teams and dedicated resources, but to the small, independent...
-
264Tackling a Trade Show: The Distributor Experience
Many people think of trade shows as mostly fun for the customers, who are likely to be wined, dined and wooed by...
-
264Best in Show: The Supplier Side: Time-Tested Trade Show Tips from Exhibit Experts
Your company has decided to rent a booth at an upcoming trade show. Before you make reservations and pack your bags, here...
-
347Organizing for Improved Sales: 10 Core Tools that can Help Ensure Success
Sales professionals operate within broad territories, are tasked with challenging goals and interact with a great many people. Effectiveness as a sales...
