SALES & MARKETING
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272Five Things to do to be Successful in the Gases and Welding Industry
Before I get started, I have to come clean. Anybody that is reading the title of this article and expecting something that...
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205The State of Digital Marketing Among GAWDA Members
For just about every distributor-based association whose members I’ve worked for or for whom I’ve written an article, the story is the...
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59Do I Need Social Media to Sell?
A Generation X (born 1965-1985) sales rep asked me whether I thought social media was an effective tool for sales prospecting. He...
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71Q2 2020: Search Engine Trends for the Gases & Welding Industry
In the 4th Quarter 2019 issue of Welding & Gases Today, we debuted a new feature called “Search Engine Trends for the...
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138
Q1 2020: Search Engine Trends for the Gases & Welding Industry
In the 4th Quarter 2019 issue of Welding & Gases Today, we debuted a new feature called “Search Engine Trends for the...
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2354 Steps To A Solid Digital Marketing Plan
A few years ago, my digital marketing agency audited the internet marketing programs of over 175 distributors and manufacturers and found that...
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293
Q4 2019: Search Engine Trends for the Gases & Welding Industry
Each year, Google publishes a year-in-review report discussing the year’s search engine trends. The report discusses not only what the most searched...
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285Digital Marketing – What to do? How to Begin?
While digital marketing was once new and revolutionary, it’s now mature with less opportunity to stumble into success. That means you need...
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245Going Beyond Customer Service: Every company provides good customer service. Separate yourself by building good customer relationships.
I’ve been in this business forever. Like every other kid growing up in the family business, I had worked summers at Welders...
