SALES & MARKETING
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77Driving Immediate Sales through Text Marketing
Let’s say you’ve spent money and time building your website and creating a social media identity on Facebook and Twitter. You have...
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220If Only I Had Known
In 1972, I graduated LeTourneau College (now LeTourneau University) with a degree in welding engineering and began working for a small manufacturing...
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Every Business Needs a Marketing Plan
Really? Every business? This will seem obvious to larger companies with skilled marketing teams and dedicated resources, but to the small, independent...
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207Tackling a Trade Show: The Distributor Experience
Many people think of trade shows as mostly fun for the customers, who are likely to be wined, dined and wooed by...
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202Best in Show: The Supplier Side: Time-Tested Trade Show Tips from Exhibit Experts
Your company has decided to rent a booth at an upcoming trade show. Before you make reservations and pack your bags, here...
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305Organizing for Improved Sales: 10 Core Tools that can Help Ensure Success
Sales professionals operate within broad territories, are tasked with challenging goals and interact with a great many people. Effectiveness as a sales...
