Browsing: SALES & MARKETING

How Careers in the Industrial Gas Industry Turn Into Lifelong Journeys I happened here by chance and stayed forever by…

BY ROBERT GERRY AND STEVE GUGLIELMO When sales aren’t growing, the first instinct is usually to look at the…

Attention, all sales executives. The Digital Transformation (DX) and Artificial Intelligence (AI) are here. It took a long time for…

Today’s buyers are more informed than ever, turning to Google Search to research gases, welding supplies, and equipment before making…

Change is the name of the game in the industrial distribution business. It’s just not as stable and predictable as…

Finding your theme for success in the year ahead. Anew year and new place in time. Are you searching for…

While the economy has stabilized since the pandemic, it’s still characterized by uncertainty. The supply chain remains less reliable, while…

The GAWDA gavel will pass, once again, at the conclusion of the 2024 Annual Convention in Phoenix. Indiana Oxygen President…

Selling is a transfer of trust. Our selling methods must evolve with the changes in the world around us. In…

I am a DISTRIBUTOR. I distribute “stuff!” The only reason I exist is because people who manufacture “stuff,” can’t be…

Have You Considered AI? I recently finished a Zoom training session with a distributor sales rep. As I started the…

In the 2nd Quarter Issue of Welding & Gases Today, TrackAbout spoke with four GAWDA distributors who discussed ways that they…

“The sales team is too quick to send a quote and are not qualifying their opportunities.”  “My team does a…

The Customer Relationship I consult primarily with distributors with revenues of $10 million and below. This is a group that…

Sales and Marketing are two very crucial business functions with symbiotic relationships where each one’s success depends on the other.…

If you’ve spent time in the B2B world recently, you may have noticed a new trend. And I’m not talking…

If your 2024 plan is to do more of the same but just better, I’d argue that’s not a plan…

How many recall riding your bike, or being dropped off by your parents at the local movie house to watch…

A managers guide to building an “A” team In the past few years there has been a shift in…

Everyone who has ever heard me talk or read one of my articles in Welding & Gases Today  has heard…