Browsing: SALES & MARKETING

Today’s buyers are more informed than ever, turning to Google Search to research gases, welding supplies, and equipment before making…

Change is the name of the game in the industrial distribution business. It’s just not as stable and predictable as…

Finding your theme for success in the year ahead. Anew year and new place in time. Are you searching for…

While the economy has stabilized since the pandemic, it’s still characterized by uncertainty. The supply chain remains less reliable, while…

The GAWDA gavel will pass, once again, at the conclusion of the 2024 Annual Convention in Phoenix. Indiana Oxygen President…

Selling is a transfer of trust. Our selling methods must evolve with the changes in the world around us. In…

I am a DISTRIBUTOR. I distribute “stuff!” The only reason I exist is because people who manufacture “stuff,” can’t be…

Have You Considered AI? I recently finished a Zoom training session with a distributor sales rep. As I started the…

In the 2nd Quarter Issue of Welding & Gases Today, TrackAbout spoke with four GAWDA distributors who discussed ways that they…

“The sales team is too quick to send a quote and are not qualifying their opportunities.”  “My team does a…