Outside Sales Representative
Company Overview
Datakey Communications creates specialty publications and comprehensive marketing solutions for industry associations. Our proprietary, closed-membership readership includes key decision-makers in industries such as the gas and welding distribution sector and beyond.
We publish high-quality, gloss-printed and perfect-bound magazines and directories multiple times a year for different industries we serve, directly reaching industry leaders. Beyond print, we offer digital marketing, social media marketing, on-site event management, and member retention programs, ensuring our clients’ messages reach the right audience across multiple channels.
Additionally, we create and maintain an SEO-searchable print and digital Buyers Guide, a valuable resource that connects industry professionals with trusted suppliers and service providers. This requires our sales representatives to deeply understand our customers’ business activities and marketing objectives to effectively position their companies within this guide and maximize their exposure.
Hundreds of advertisers trust us to elevate their brands through print, digital, and event-based marketing strategies, promoting new product launches, product line expansions, and industry thought leadership
Job Summary
We seek a self-motivated, results-driven Outside Sales Representative to drive advertising and marketing sales across print, digital, social media, and event marketing platforms. This is a 100% remote position that requires strong self-discipline and time management skills to meet deadlines and revenue goals.
The ideal candidate will excel at selling display advertising, digital campaigns, and sponsorship opportunities while supporting on-site event management, member retention initiatives, and Buyers Guide sales. This position requires a blend of strategic sales, relationship management, and marketing expertise, with occasional travel to industry events.
Key Responsibilities
Sales & Account Management
- Sell advertising and sponsorship opportunities across print, digital, social media, and event marketing platforms.
- Develop and maintain relationships with existing advertisers while identifying new business opportunities.
- Cold call and prospect potential advertisers within our industries and other specialized sectors.
- Close sales and manage a consistent pipeline of advertising, Buyers Guide listings, and sponsorship opportunities.
- Work with creative and editorial teams to develop compelling ad campaigns, digital marketing strategies, and SEO-optimized Buyers Guide placements.
- Gain a deep understanding of customers’ business activities and marketing goals to position them effectively in our SEO-searchable Buyers Guide and other advertising programs.
- Manage workload independently to ensure tasks are completed on time and on budget.
- Assist with collections of outstanding payables in coordination with Accounts Receivable.
- Meet and exceed sales quotas through proactive outreach and follow-ups.
Marketing & Promotions
- Utilize social media and digital marketing strategies to generate leads and enhance advertiser engagement.
- Develop integrated marketing plans that include email campaigns, sponsored content, and digital advertising.
- Contribute to special advertising sections, branded content, and custom marketing solutions.
On-Site Event Management & Member Retention
Representing the company at trade shows, industry events, and networking functions (occasional travel required).
Assist in coordinating on-site event marketing and sponsorship activations.
Engage with association members to strengthen relationships and enhance retention.
Support membership growth initiatives through strategic marketing campaigns.
Qualifications & Skills
- A bachelor’s degree in marketing, communications, business, or a related field is preferred (an associate’s degree is required).
- Proven sales experience (preferably in advertising, media, or B2B sales).
- Strong ability to sell across multiple platforms, including print, digital, social media, and event sponsorships.
- Excellent relationship-building skills with the ability to understand client needs and tailor marketing solutions accordingly.
- Proficiency in CRM software and remote collaboration tools to manage accounts and sales activity. Pre1 SmartPublisher is our in-house CRM platform
- Knowledge of SEO principles and digital advertising strategies is a plus.
- Self-motivated, goal-oriented, and able to work independently in a remote work environment.
- Ability to travel for industry events as needed.
- Valid driver’s license and clean driving record.
Why Join Us?
As a valued team member at GAWDA Media and Data Key Communications, you will enjoy:
✅ 100% Remote Work – Work from home using state-of-the-art digital sales and collaboration software. We provide the tools, but you must bring self-discipline and motivation to succeed in a remote work environment.
✅ Self-Responsibility & Autonomy – We expect our team members to take ownership of their workload, meet deadlines, and deliver results on time and on budget. If you thrive in an independent work setting, this role is perfect for you.
✅ Comprehensive Benefits Package – Full-time employees receive medical and dental insurance coverage, with multiple plan options. We contribute a specified amount towards premiums to help keep your costs manageable.
✅ Paid Time Off & Holidays – Enjoy a generous vacation policy based on tenure, plus personal/sick leave and paid holidays, including an extended holiday break at the end of the year.
✅ Retirement Savings Plan – Eligible team members can participate in our Simple IRA plan, with pre-tax contributions and potential employer matching to help build long-term financial security.
✅ Flexible Work Environment – We encourage work-life balance and allow reasonable discussions with supervisors for additional PTO when needed. We aim to support employees in managing their professional and personal responsibilities effectively.
✅ Career Growth & Development – Work with industry leaders in print and digital marketing, SEO, and event management while developing strong B2B sales expertise. Gain access to ongoing training and professional development opportunities.
✅ Industry-Leading Media & Marketing Solutions – Be part of a company that combines traditional media with cutting-edge digital marketing, SEO, and event management, giving you unique and competitive sales opportunities.
Apply Today
To submit your resume for consideration, please e-mail Tim Hudson, Vice President of Sales, at [email protected].
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