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Adam Nathan is the CEO and founder of the Bartlett System (, a business coaching consultancy dedicated to providing management and analytics tools to support rapid-growth entrepreneurs. He can be reached at [email protected] and 718-763-7163.

In the previous issue of Welding & Gases Today, I looked at the remarkable ability of text messaging (SMS) to drive immediate sales. No other direct marketing tool comes close. Because of its phenomenal message open and response rates, text has unparalleled access to your customer’s attention. And yet, in the business-to-business landscape for distributors, SMS is a technology that is just beginning to make it into the distributor’s marketing toolkit. In this article, I’d like to highlight an additional seven use cases for text messaging that bring additional value to your relationship with your customers. Understanding this wide array…

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Let’s say you’ve spent money and time building your website and creating a social media identity on Facebook and Twitter. You have a dedicated marketing resource working on email campaigns and a team on the phones for both inside and outside sales. But your revenues have been unexpectedly low for the last month, or maybe your inventory is too high for a certain item, or Tuesday mornings are notoriously slow. You need to generate immediate sales. Do you have the right marketing tools to sell something right now? Do you have the right tools to sell a specific product immediately?…

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