Posts By Art Waskey
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SALES & MARKETING
Sales Change is in the Air
We’re all living through unprecedented times. On a Zoom call with a large California distributor, I learned that, with four employees out...
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Human Resources
Reorganizing your Workforce
There is good news on the horizon and companies find themselves gearing up to bring back employees and hire additional staff. As...
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625Human ResourcesThe Next Generation Sales Manager
I have had the privilege of working with some very bright Millennials (born 1980 through 1994), individuals who have excelled in their...
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216SALES & MARKETINGAdversity Creates Opportunity
The coronavirus outbreak has reminded us all that with adversity comes the challenge to find new ways of approaching our day-to-day lives....
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556SALES & MARKETINGDo I Need Social Media to Sell?
A Generation X (born 1965-1985) sales rep asked me whether I thought social media was an effective tool for sales prospecting. He...
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482Business TrendsWhat Am I Going to Be When I Grow Up?
A respected friend in his mid-seventies came into my office, dropped into a chair, and asked if I could help him with...
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440SALES & MARKETINGMaking the Customer Comfortable
I hate shopping! Fortunately, my wife, Sandy, enjoys it and is willing to put in the time to make the right purchase...
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695SALES & MARKETINGIf Only I Had Known
In 1972, I graduated LeTourneau College (now LeTourneau University) with a degree in welding engineering and began working for a small manufacturing...
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866SALES & MARKETINGOrganizing for Improved Sales: 10 Core Tools that can Help Ensure Success
Sales professionals operate within broad territories, are tasked with challenging goals and interact with a great many people. Effectiveness as a sales...
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