Posts By Art Waskey
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4SALES & MARKETING50 Years in the Gases and Welding Business: A Digital Journey
When Steve Guglielmo advised that this was Welding and Gases Today’s anniversary edition, I was excited. As it happens, the magazine’s landmark...
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111SALES & MARKETINGDistribution and Digital Transformation: Lean on your strengths
Digital transformation involves the strategic adoption of new technologies in the marketplace. It’s used to improve processes and productivity, deliver better customer and...
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275SALES & MARKETINGConceive, Believe, Achieve
My sales career has given me the opportunity to call on many successful people in different types of businesses and with varying...
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SALES & MARKETING
Sales Change is in the Air
We’re all living through unprecedented times. On a Zoom call with a large California distributor, I learned that, with four employees out...
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Human Resources
Reorganizing your Workforce
There is good news on the horizon and companies find themselves gearing up to bring back employees and hire additional staff. As...
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899Human ResourcesThe Next Generation Sales Manager
I have had the privilege of working with some very bright Millennials (born 1980 through 1994), individuals who have excelled in their...
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371SALES & MARKETINGAdversity Creates Opportunity
The coronavirus outbreak has reminded us all that with adversity comes the challenge to find new ways of approaching our day-to-day lives....
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829SALES & MARKETINGDo I Need Social Media to Sell?
A Generation X (born 1965-1985) sales rep asked me whether I thought social media was an effective tool for sales prospecting. He...
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622Business TrendsWhat Am I Going to Be When I Grow Up?
A respected friend in his mid-seventies came into my office, dropped into a chair, and asked if I could help him with...
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555SALES & MARKETINGMaking the Customer Comfortable
I hate shopping! Fortunately, my wife, Sandy, enjoys it and is willing to put in the time to make the right purchase...
