Author: Cheyenne Hunt

As a GenZ authority and policy advocate, I believe it is essential to advance a cross-generational understanding of the driving forces behind the post-millennial economy in order for industry to establish best practices and move forward in a meaningful and impactful way. GenZ, the “iGen” demographic cohort born between 1997 and 2012, is the first to grow up fully immersed in technology. As such, “Zoomers” are known for a high level of digital savviness that has underpinned their unprecedented entrepreneurial spirit—and their abrogation from societal norms. While there are a myriad of behaviors and beliefs that heavily influenced GenZ’s economic…