Author: Christy Perry Tuohey

Your company has decided to rent a booth at an upcoming trade show. Before you make reservations and pack your bags, here are some tips from trade show experts on what you will need on the show floor and how to maximize your time in the booth, land solid sales leads and create your follow-up strategy. Before You Go After you’ve chosen the right show based on who is expected to be there — customers/prospects, vendors and competitors — pre-show communications, whether electronic or snail mail, will ensure others know you will be there and what you will be showcasing.…

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