Author: Devon E. Hoffman

If you’ve spent time in the B2B world recently, you may have noticed a new trend. And I’m not talking about ChatGPT or VR, although those are important and moving quickly, too. Sales and Marketing teams are finally finding ways to become better aligned and work more closely together. It’s long overdue. With better alignment, team members can work towards the same goals and boost organizational efficiencies, ultimately leading to more closed-won business. Why Sales and Marketing Struggle to Get Along Historically, Sales and Marketing haven’t really worked well together. “We gave you leads!” exclaims Marketing. “Why can’t you close…