Author: John Tapley

Really? Every business? This will seem obvious to larger companies with skilled marketing teams and dedicated resources, but to the small, independent business owner, along with a small staff of do-everything-every-day employees, it might not strike a chord. As a matter of fact, it could probably come off as being a nuisance, but stay with me here and I’ll explain why and provide a clear and simple means to get there. Ask yourself a few questions first: What is my brand or identity? Where is my business today? Who is my ideal customer? What is my competition doing? Look around…