Author: Mike Marks

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Mike Marks is co-founder and managing partner of Indian River Consulting Group, a consulting firm to distributors and manufacturers. He specializes in helping distributors and manufacturers accurately diagnose problems and identify risk-bound alternatives. Contact him at [email protected] or visit

In 2022, the focus was on digital transformation. Do you have ecommerce? Are you using a CRM solution? Have you created a roadmap for digital transformation? This year has a different focus. The past couple of years have put many through the ringer. Now that distributors have the time to breathe easier, they can adjust and be future-focused. The hallmark of 2023 will be a bridge. Distributors will have the opportunity to bring together the critical elements of digital, the rise of data and analytics, and the importance of talent and culture (your people). The connection—and success—of these elements will…

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