SALES & MARKETING

Q1 2020: Search Engine Trends for the Gases & Welding Industry

In the 4th Quarter 2019 issue of Welding & Gases Today, we debuted a new feature called “Search Engine Trends for the Gases & Welding Industry.” This feature is designed to help readers understand the terms and searches that are ranking highly in Google Trends.

Part of developing a comprehensive digital marketing campaign is understanding how customers and potential customers are using the Internet to find your products and your website. The graphs and information below all come from Google Trends, which analyzes the popularity of search queries in Google Search across various regions and languages. The graphs scale “Interest Over Time” which represent search interest relative to the highest point in the chart for the given region and time-period. So, a value of 100 is the peak popularity for the term.

Another alternative is “Google Keyword Planner.” To use this tool you must have a Google Ads account. The Keyword Planner lets you search keywords and suggests other words or phrases related to your products and services. It lets you research the trend information for how often certain words are searched and how those searches have changed over time and also gives you suggested bid estimates for each keyword so you can determine your advertising budget.

In today’s digital environment, we strongly encourage members to capitalize on this growing trend and ensure that your company is visible in the place where people search the most. 

  • Average monthly search volume has increased by 15.7% YoY
  • Average monthly search volume has increased by 7.4% over the past 5 years 

TOP RELATED SEARCH QUERIES

  1. Welding supplies near me
  2. Welding supply
  3. Welding gas
  4. Airgas
  5. Airgas Welding Supplies

  • Average monthly search volume has increased by 13.2% YoY
  • Average monthly search volume has increased by 29% over the past 5 years

TOP RELATED SEARCH QUERIES

  1. MIG welder wire
  2. Wire welder
  3. Welder
  4. MIG welder
  5. Mig welding

  • Average monthly search volume has increased by 16.1% YoY
  • Average monthly search volume has increased by 12% over the past 5 years

TOP RELATED SEARCH QUERIES

  1. Argon gas cylinder
  2. Argon cylinder
  3. Gas cylinder sizes
  4. Welding gas cylinder sizes

Dry Ice

  • Average monthly search volume has increased by 9.7% YoY
  • Average monthly search volume has increased by 3.3% over the past 5 years

TOP RELATED SEARCH QUERIES

  1. Buy dry ice
  2. Dry ice near me
  3. Where buy dry ice
  4. What is dry ice
  5. Where to buy dry ice

Comments

comments

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

To Top