Topics
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450 Years in the Gases and Welding Business: A Digital Journey
When Steve Guglielmo advised that this was Welding and Gases Today’s anniversary edition, I was excited. As it happens, the magazine’s landmark...
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63 Strategies for Distributors to Weather the Supply Chain Crunch
By Mike Marks, Indian River Consulting Group As we’re all aware: The supply chain is no longer as dependable as it used...
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4Modern Marketing on a Budget
Many small to medium-sized B2B companies deal with the same problem, day after day, year after year. They’ve long understood the value...
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8Ask the GAWDA Board: marketing Strategy
Ask Your Board is a new feature that will run in the 2nd, 3rd, and 4th Quarter Issues of Welding & Gases...
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9Heat Stress in the Workplace: It’s a hot topic
By Paul Bernier, ASP There are real dangers of heat stress in the workplace, and it can happen quickly to anyone working...
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Managing Salespeople in the New Normal: A case for micro-coaching
“I would prefer to work independently with little to no supervision.” “It feels like our CRM is there to look over my shoulder...
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103The Four Best Ways to Drive CRM Adoption & Accountability
By Jay Spielvogel, Venator Sales Group, LLC One of the most common complaints we hear from sales leadership is the challenge with...
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113Distribution and Digital Transformation: Lean on your strengths
Digital transformation involves the strategic adoption of new technologies in the marketplace. It’s used to improve processes and productivity, deliver better customer and...
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115Bridge the Disconnect Between Tech and Culture in the Use of Big Data
By McKinnon Shisko, Indian River Consulting Group In April 2019, a large national consulting firm surveyed 1,000 executives of large firms (classified as having...
