SALES & MARKETING

Q2 2020: Search Engine Trends for the Gases & Welding Industry

In the 4th Quarter 2019 issue of Welding & Gases Today, we debuted a new feature called “Search Engine Trends for the Gases & Welding Industry.” This feature is designed to help readers understand the terms and searches that are ranking highly in Google Trends.

Part of developing a comprehensive digital marketing campaign is understanding how customers and potential customers are using the Internet to find your products and your website. The graphs and information below all come from Google Trends, which analyzes the popularity of search queries in Google Search across various regions and languages. The graphs scale “Interest Over Time,” which represent search interest relative to the highest point in the chart for the given region and time-period. So, a value of 100 is the peak popularity for the term.

Another alternative is “Google Keyword Planner.” To use this tool, you must have a Google Ads account. The Keyword Planner lets you search keywords and suggests other words or phrases related to your products and services. It lets you research the trend information for how often certain words are searched and how those searches have changed over time, and also gives you suggested bid estimates for each keyword so you can determine your advertising budget.

In today’s digital environment, we strongly encourage members to capitalize on this growing trend and ensure that your company is visible in the place where people search the most.   

  • Average search volume has increased
    12.9% YoY
  • Average search volume has increased
    40.2% over the past 5 years

TOP RELATED SEARCH QUERIES

  1. Cannabis oil
  2. CO2 cannabis extraction
  3. CO2 extraction
  4. Alcohol extraction cannabis
  5. Cannabis extraction equipment

  • Average search volume has increased 8.2% YoY
  • Average search volume has increased 9.8% over the past 5 years

TOP RELATED SEARCH QUERIES

  1. MIG
  2. MIG welding
  3. TIG welder
  4. Welder
  5. Aluminum welding

  • Average search volume has increased
    28.1% YoY
  • Average search volume has increased
    23.2% over the past 5 years

TOP RELATED SEARCH QUERIES

  1. Nitrogen – Chemical element
  2. Carbon dioxide – Topic
  3. Airgas – Topic
  4. Oxygen – Chemical element
  5. Gas – Phase of matter

  • Average search volume has increased
    36.1% YoY
  • Average search volume has increased
    42.5% over the past 5 years

TOP RELATED SEARCH QUERIES

  1. CO2 Tank
  2. Beverage CO2 tank refill
  3. CO2 tank refill
  4. CO2 tank refill near me
  5. Beverage CO2 tank refill near me

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