SALES & MARKETING

Search Engine Trends for the Gases & Welding Industry: Q3 2020

In the 4th Quarter 2019 issue of Welding & Gases Today, we debuted a new feature called “Search Engine Trends for the Gases & Welding Industry.” This feature is designed to help readers understand the terms and searches that are ranking highly in Google Trends.

Part of developing a comprehensive digital marketing campaign is understanding how customers and potential customers are using the Internet to find your products and your website. The graphs and information below all come from Google Trends, which analyzes the popularity of search queries in Google Search across various regions and languages. The graphs scale “Interest Over Time” which represent search interest relative to the highest point in the chart for the given region and time-period. So, a value of 100 is the peak popularity for the term.

Another alternative is “Google Keyword Planner.” To use this tool, you must have a Google Ads account. The Keyword Planner lets you search keywords and suggests other words or phrases related to your products and services. It lets you research the trend information for how often certain words are searched and how those searches have changed over time and also gives you suggested bid estimates for each keyword so you can determine your advertising budget.

In today’s digital environment, we strongly encourage members to capitalize on this growing trend and ensure that your company is visible in the place where people search the most. 

Medical Oxygen

  • Average Search Volume has
    increased 88.7% YoY
  • Average Search Volume has
    increased 203% over the past 5 years

TOP RELATED SEARCH QUERIES

  1. Oxygen tank
  2. Medical oxygen tank
  3. Oxygen concentrator
  4. Medical oxygen near me
  5. Medical supplies

Gas Supplier Near Me

  • Average Search Volume has
    increased 8.2% YoY
  • Average Search Volume has
    increased 12.5% over the past 5 years

TOP RELATED SEARCH QUERIES

  1. Gas – Phase of matter
  2. Vendor – Topic
  3. Propane – Topic
  4. Natural gas – Topic
  5. Gasoline – Fuel

PPE

  • Average Search Volume has
    increased 300% YoY
  • Average Search Volume has
    increased 360% over the past 5 years

TOP RELATED SEARCH QUERIES

  1. What is PPE
  2. PPE covid
  3. PPE mask
  4. PPE meaning
  5. Coronavirus PPE

Helium Shortage

  • Average Search Volume has
    decreased 97% YoY
  • Average Search Volume has
    not changed over past 5 Years

TOP RELATED SEARCH QUERIES

  1. Is there a helium shortage?
  2. Helium shortage why
  3. Shortage of helium
  4. Why is there a helium shortage
  5. Party City helium shortage

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