Posts By GAWDA MEDIA
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76News From GAWDAGAWDA 2020 Virtual Annual Convention Recap
GAWDA held its first ever virtual Annual Convention on Friday, September 25, 2020. The hour-long virtual event was the “Business Session” of...
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131SALES & MARKETINGLeading Through Adversity
by Sean Coyle, CEO of Sandler Training Our businesses, people, families and lives have experienced unprecedented difficulties in 2020. That is not...
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82SALES & MARKETINGSelling on the Phone in the “New Normal”
By Jay Spielvogel, Venator Sales Group, LLC “I am a face-to-face type of salesperson” “I don’t do well on the phone vs....
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133Best PracticesThe Two Areas of Business Distributors Must Focus on if They Want to Win
by Mike Marks and Dan Horan, Indian River Consulting Group As practices continue to shift, there are two trends distributors should be...
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62ConsultantsConsultant Roundtable: Best Practices Going Forward
COVID-19 has impacted all of our businesses in some way, shape or form. What lasting impacts will this experience have on our...
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160Business TrendsGases/Hardgoods Sales Have Been Hit Hard by COVID
Improvements Are Required inCommunications Between Manufacturer, Distributor and the Customer by J. R. (Buzz) Campbell & Ken Thompson In this article, we’ll...
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379Feature Stories2020 GAWDA MEMBER ANNIVERSARIES
GAWDA Members Commemorate Milestone Anniversaries By Steve Guglielmo It doesn’t seem like there has been much to celebrate in 2020. The year...
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Best Practices
The Number One Mistake in Strategic Planning is Not Focusing on Customer Insight
By Dan Horan, Senior Associate Consultant at Indian River Consulting Group The need for a strong strategy does not stop because of...
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98Human ResourcesWorking From Home May Have Advantages for Employers
By Paul Banuski As we all find ourselves in an unprecedented and rapidly evolving situation regarding COVID-19, we know many employers are...
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241SALES & MARKETINGSelling Against Economic Headwinds
Is your sales team making these four mistakes that could make it more difficult to sell during an economic downturn? Here’s how...
