Author: GAWDA MEDIA

In late 2021, the American Welding Society launched a new online course called “Solution Selling for Welding.” As the world of welding, manufacturing, and fabrication continues to evolve and become more competitive, the success of any organization often hinges on the strength of its salesforce. The Solution Selling for Welding Course was designed to help develop highly knowledgeable and effective sales personnel. Created in tandem with welding industry experts with decades of sales and engineering experience, this course focuses on two key aspects: foundational welding concepts and the “solution selling” methodology. Collectively, this provides welding salespeople with a strong, well-rounded…

By Tom Badstubner, Marilyn Dempsey, Michael Dodd, Rick Schweitzer and Steve Guglielmo The GAWDA Consultant Program is a GAWDA member benefit that is included as part of your member dues to the association. It is consistently rated as one of the most valuable member benefits that GAWDA provides. Between the four of them, GAWDA’s consultants bring more than 100 years of industry-specific experience to the association. In the first quarter issue, we spoke with the consultants about a variety of topics that will impact your business in 2022. From recently passed or upcoming legislation, to the continued impact of COVID,…

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If you would like a High-Res version of any of these images, please reach out to [email protected] who can provide one.

If you would like a High-Res version of any of these images, please reach out to [email protected] who can provide one.

If you would like a High-Res version of any of these images, please reach out to [email protected] who can provide one.

If you would like a High-Res version of any of these images, please reach out to [email protected] who can provide one.

If you would like a High-Res version of any of these images, please reach out to [email protected] who can provide one.

With suggested tools that will make the biggest impact by Thomas J. Armitage, site-seeker, inc. With COVID behind us, it’s time to re-focus on our pre-pandemic priorities. For most of us, that’s back to the old grind: finding ways to generate more sales and more revenue for our companies. The past 18 months were tough on many companies. Sales and marketing is the best place to start when looking to make the most significant impact on your bottom line. Here are five areas to focus on to generate more sales this year. Local Optimization Featured Tool: Yext For local companies…

By Mike Emerson, Indian River Consulting Group For salespeople, the top predictor of income should be performance, not tenure. But, all too often, it’s the other way around. The truth is traditional sales compensation plans that are tied to territory and tenure no longer work. If you haven’t already updated your sales compensation plan to meet pandemic-induced changes in how sales teams interact with customers, it’s time to act. As we examine in NAW’s What’s Your Plan? Smart Salesforce Compensation in Wholesale Distribution, the key is to make sure your updated sales compensation plan is the right one. The role of…