Author: GAWDA MEDIA
Since a modest start in 1969, this third-generation welding supply and gas distributorship has grown to become the largest independently…
The foresight, innovation and generosity of second-generation owner O.E. Meyer Jr. in the 1980s has carried the company through a…
GAWDA is looking for 25 new distributor members and 15 new supplier members. Those are the goals set for the…
Get Yourself – and Your Associates and Employees – To These Great Events! Have you ever attended a GAWDA Regional…
Middlesex Gases & Technologies: Continuously Implementing Ways to Service New Customers
In the early 1990s, when many were pondering what the term “biotech” meant, the team at Middlesex Gases and Technologies…
How Employees’ Driving Records Can Affect Your Company: Risks Inherent Based On the ‘Negligent Entrustment’ Principle
By William McCloy You’ve seen it before – a good employee makes a horrible decision in his or her personal…
Cybersecurity: People Issue, Management’s Responsibility (With a Fresh Orientation, Cyber Safety Needn’t Be the Elephant in the Room)
By Dale Meyerrose If you’re a regular reader of this publication, you know that integrity, trust and reliability, safety and…
Believe It: Conflict Can Drive Healthy Workplace Relationships (Staying Logical Helps Offset the Emotionality of Interpersonal Conflict)
By Lyndon Friesen Conflict can be defined as a misalignment of goals or values between two or more people. As…
Defining Excellence in “The Customer Experience” (Today, “CX” is the Formula for Earning Returning Customers)
By Paul Bernier The “Customer Experience,” or “CX,” has been labeled by many as the new marketing battlefield. What is…
By Kelly Bladow From the driver’s seat to the dock, and whether you’re a gas producer, hardgoods retailer or product…
CGA’s Safety Resources: Free to GAWDA Distributors (A GAWDA Partnership Makes Vast Resources Easily Available)
By Rich Craig The Gases and Welding Distributors Association (GAWDA) and the Compressed Gas Association (CGA) both work to promote…
By Richard P. Schweitzer, ESQ. Sometimes distributors say they cannot afford the cost of a safety compliance program, or they…
Members Share What Works in the Safety Marketplace: Relationships, Inventory, Information and Distinctive Style Can Help
By Charles McChesney Safety equipment is ubiquitous in the gases and welding industry. It is integrated into the operations of…
By Charles McChesney Safety is at the center of the Gases and Welding Distributors Association’s existence. The Association’s mission statement…
Use Conversations to Spark Customer Engagement: Making Human Connections, vs. Selling on Price, Builds Your Brand
By Jeremy Miller The five best words you can hear a customer say are, “that’s interesting. Tell me more.” When you…
Disengaged Employees: They Can Hurt Morale, Plus Hit Your Bottom Line and It’s Well Worth the Effort to Set Goals, Engage and Measure Employees
By Mike Hill Ever wonder how much – or how little – your company’s employees are focused and engaged in…
Consider a Build-It-Yourself Business Website: Intelligent Software Makes Excellent Websites Easy and Inexpensive
By Graeme Roberts If a business calls, or we hear about it, we Google it. If we can’t find it…
Beyond Sales, Look to the ‘3 P’s’ to Boost Profits: Adding Profits by Changing Pricing, Purchasing and Production Habits by jon denney
By Jon Denney Where is the first place business leaders tend to focus when they decide that profits need a…
Handling Sales Objections: Learn to Bridge, Pivot and Advance to Keep the Sales Process Going
By Kelly Wirges Objections are a delicate part of the sales process. It’s vital that salespersons not attempt to “overcome”…
T.A.R.G.E.T. Your Sales Message to Grow Results: Meetings, Not Sales, Should Be Your Main Goal in Prospecting
by Ryan Dorhn The key to your success in the world of sales is increasing the number of meetings you…

