Browsing: niches

Run an internet search for cryotherapy and you will see many celebrities and pro athletes touting the benefits of this treatment. From athletic recovery to anti-aging, the advertised benefits keep growing, and it seems the whole country has now hopped on the arctic bandwagon. While it sounds exotic, cryotherapy is simply the use of low temperatures to provide physiological benefits. In the 1970s, whole body cryotherapy (WBC) was developed in Japan as a method of treating rheumatoid arthritis and multiple sclerosis. It involves the immersion of the body in a cryotherapy unit, with only the user’s head outside of the…