Leveraging Google Trends for Gases & Welding Distributors

Today’s buyers are more informed than ever, turning to Google Search to research gases, welding supplies, and equipment before making a purchase, or in some cases, before even contacting a distributor. Whether they’re comparing welding gas options, searching for distributors, or exploring new technologies, their search behavior offers valuable insights into market demand.

Google Trends is a free tool that helps businesses analyze search interest over time. It provides a visual representation of how often specific terms are searched, scaled from 0 to 100—where 100 represents peak popularity for a given term. By tracking search trends, gases and welding distributors can better understand customer interest, identify seasonal demand shifts, and refine their marketing strategies.

For businesses looking to dive deeper, Google Keyword Planner (available through Google Ads) offers additional keyword search volume data and bidding insights for paid campaigns. While both tools provide valuable data, Google Trends is particularly useful for spotting long-term patterns and emerging opportunities.

In an increasingly competitive industry, staying visible where customers are searching is key. Also note that search is increasingly local. You’ll notice that two of the graphs below are for “Near Me.” More and more, that is the first thing that customers type into Google. Check search trends to see how customers are finding your site.

The following Google Trends data highlights important search patterns that can help you optimize your digital strategy.