Author: GAWDA MEDIA

By John Favalo Hard-nosed or soft-hearted? Which is the business-to-business buyer when it comes to brand loyalty? And, how do distributors factor in the brand loyalty equation?  I’m in the advertising business, and have been for more than 40 years. I’ve spent a lot of those years building brands. After all that time, you’d think questions like these wouldn’t get air time today: Are brands really important to grizzled B2B buyers? Is building brand preference worth the investment? Should distributors play a key role in building the brands they carry or should they work on building their own businesses’ brands?…