Browsing: DIGITAL

There is a scene from the movie Minority Report where, as Tom Cruise’s character is walking through a mall, he looks into a retinal scanning device and suddenly starts seeing and hearing digital ads personalized to him. Over the buzz of people talking and promotional messages, one digital sign announces “John Anderson, you could use a Guinness right about now.” Pretty cool stuff! Although Minority Report was made in 2002 and set in 2054, much of this technology is becoming reality. That is what this article is about – digital advertising targeting technology. As with most topics in digital advertising…

On October 7, the U.S. Supreme Court refused to hear an appeal from Domino’s Pizza in a case where the appeals court ruled that a blind customer could sue the pizza chain under the Americans with Disabilities Act (ADA) because the company’s website did not provide him access. The case now goes back to district court for trial. The company had argued that the ADA applied to its restaurants and stores but not its website or apps, because the law was enacted in 1990 before the development of the Internet. The court of appeals disagreed, and the Supreme Court declined…