Browsing: market

Like the GAWDA distributors, GAWDA’s supplier respondents are also going into 2024 with expectations of growth, though tempered with warnings about outside influences like continued supply chain issues, labor challenges, and the looming threat of geopolitical forces that could dampen what should be a robust year of growth. The following are responses from GAWDA suppliers across North America about their expectations for 2024. We thank all of the suppliers who participated in this year’s forecast. Be sure to check out the GAWDA Online Buyer’s Guide (buyersguide.gawdamedia.com or download the GAWDA Buyer’s Guide App from the App or Google Play Store)…

If you’ve spent time in the B2B world recently, you may have noticed a new trend. And I’m not talking about ChatGPT or VR, although those are important and moving quickly, too. Sales and Marketing teams are finally finding ways to become better aligned and work more closely together. It’s long overdue. With better alignment, team members can work towards the same goals and boost organizational efficiencies, ultimately leading to more closed-won business. Why Sales and Marketing Struggle to Get Along Historically, Sales and Marketing haven’t really worked well together. “We gave you leads!” exclaims Marketing. “Why can’t you close…