Browsing: sales

Really? Every business? This will seem obvious to larger companies with skilled marketing teams and dedicated resources, but to the small, independent business owner, along with a small staff of do-everything-every-day employees, it might not strike a chord. As a matter of fact, it could probably come off as being a nuisance, but stay with me here and I’ll explain why and provide a clear and simple means to get there. Ask yourself a few questions first: What is my brand or identity? Where is my business today? Who is my ideal customer? What is my competition doing? Look around…

Sales professionals operate within broad territories, are tasked with challenging goals and interact with a great many people. Effectiveness as a sales rep, therefore, requires organization — lots of it. As a sales manager and trainer, I am aware of the importance of organization, so I am constantly looking for ways to improve territory management. In fact, I’ve developed key tools designed to help sales reps become more organized and improve their management techniques. The Inspiration Key There is an effective way to inspire even the most reluctant trainees, I’ve found. Early in my career, at Bruce Breier’s seminar, The…