Browsing: trends

For decades, companies across industries would seek out manufacturing possibilities around the world – taking advantage of less expensive labor, cheaper rents, and relaxed regulations. However, over the last 10 years or so, the tide has begun to turn, and companies are gradually bringing back more of their manufacturing operations to the U.S. There are several reasons driving this shift including the shrinking delta in labor costs between U.S. vs. overseas locations, rising transportation costs, IP theft, and several others. But severe supply chain disruptions during the pandemic, which resulted in shortages of supplies coming from overseas, mostly due to…

By Mike Marks and Dan Horan, Indian River Consulting Group Customer expectations have been changing for years, and the COVID-19 pandemic simply magnified and accelerated them in 2020. Being on the defensive is only a strategy if you want to lose slower. For distributors who are willing to play offense, there are three major trends to watch and take advantage of in 2021. B2B customer expectations have changed online Customers are no longer happy to only have a basic online buying process; they expect their experience to be as good as the experience in their everyday B2C life. As a…

In the 4th Quarter 2019 issue of Welding & Gases Today, we debuted a new feature called “Search Engine Trends for the Gases & Welding Industry.” This feature is designed to help readers understand the terms and searches that are ranking highly in Google Trends. Part of developing a comprehensive digital marketing campaign is understanding how customers and potential customers are using the Internet to find your products and your website. The graphs and information below all come from Google Trends, which analyzes the popularity of search queries in Google Search across various regions and languages. The graphs scale “Interest…