Browsing: digital marketing

In the 4th Quarter 2019 issue of Welding & Gases Today, we debuted a new feature called “Search Engine Trends for the Gases & Welding Industry.” This feature is designed to help readers understand the terms and searches that are ranking highly in Google Trends. Part of developing a comprehensive digital marketing campaign is understanding how customers and potential customers are using the Internet to find your products and your website. The graphs and information below all come from Google Trends, which analyzes the popularity of search queries in Google Search across various regions and languages. The graphs scale “Interest…

The other day, I unpacked a box from storage and came across four old iPhones. I replaced them because the batteries stopped holding a charge, they started running slow, and because I really wanted a better camera and larger screen size. The decision to upgrade my phone was relatively easy; but what about the decision to replace a website? Below are six reasons why you should replace your website. 1. It’s over three years old. As a general rule, a website should be replaced every three years. In that time, the technology available to give your customers and prospects a…

There is a school of thought that COVID-19 has not so much created new business trends and norms, as much as accelerated trends that were already coming. One of those trends is the importance of having a comprehensive digital strategy. With state and local governments across the country shutting down businesses and unnecessary travel, it became paramount for customers to be able to find distributors and buy goods and services online. While not universal, a very common theme among companies who were forced to shut their doors for good was that they did not have a strong and strategic plan…

There is a scene from the movie Minority Report where, as Tom Cruise’s character is walking through a mall, he looks into a retinal scanning device and suddenly starts seeing and hearing digital ads personalized to him. Over the buzz of people talking and promotional messages, one digital sign announces “John Anderson, you could use a Guinness right about now.” Pretty cool stuff! Although Minority Report was made in 2002 and set in 2054, much of this technology is becoming reality. That is what this article is about – digital advertising targeting technology. As with most topics in digital advertising…

In the 4th Quarter 2019 issue of Welding & Gases Today, we debuted a new feature called “Search Engine Trends for the Gases & Welding Industry.” This feature is designed to help readers understand the terms and searches that are ranking highly in Google Trends. Part of developing a comprehensive digital marketing campaign is understanding how customers and potential customers are using the Internet to find your products and your website. The graphs and information below all come from Google Trends, which analyzes the popularity of search queries in Google Search across various regions and languages. The graphs scale “Interest…

A few years ago, my digital marketing agency audited the internet marketing programs of over 175 distributors and manufacturers and found that only 3.4% had a marketing plan. That’s not to say the companies without a plan weren’t spending money on marketing. Rather, they were letting marketing happen instead of creating a list of objectives, dedicating the necessary resources (internal labor, vendor support and advertising dollars) and establishing a system of measurement to allow for an assessment of progress toward specific goals. As you might imagine, that’s not a great situation. For those committed to taking digital marketing seriously, you’ll…

While digital marketing was once new and revolutionary, it’s now mature with less opportunity to stumble into success. That means you need to have a plan if you hope to succeed. But how does a company know where to start or if what it has in place is working? Further, what work should be performed in house and what should you outsource? At the highest level to be successful in digital marketing you need to develop a plan to address the following: Your website Search engines (Google) Social media Video Email marketing Measurement for success (Google Analytics) Your Website The…