Browsing: Sales strategy

Sales and Marketing are two very crucial business functions with symbiotic relationships where each one’s success depends on the other. And they are typically referred to in order as sales and marketing. But why not marketing and sales? There could be unconscious weighting of importance by this order. Who comes first? But let’s talk about opportunities to build reciprocal synergies for business success as we go forward with growth strategies into 2024. While the definition of sales seems obvious, a brief description on each function follows: Marketing, as defined by the American Marketing Association (AMA), involves creating, communicating, delivering and…

If you’ve spent time in the B2B world recently, you may have noticed a new trend. And I’m not talking about ChatGPT or VR, although those are important and moving quickly, too. Sales and Marketing teams are finally finding ways to become better aligned and work more closely together. It’s long overdue. With better alignment, team members can work towards the same goals and boost organizational efficiencies, ultimately leading to more closed-won business. Why Sales and Marketing Struggle to Get Along Historically, Sales and Marketing haven’t really worked well together. “We gave you leads!” exclaims Marketing. “Why can’t you close…