Topics
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Safety: It’s Front and Center at GAWDA for the Sake of Association Members
By Charles McChesney Safety is at the center of the Gases and Welding Distributors Association’s existence. The Association’s mission statement literally puts...
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Use Conversations to Spark Customer Engagement: Making Human Connections, vs. Selling on Price, Builds Your Brand
By Jeremy Miller The five best words you can hear a customer say are, “that’s interesting. Tell me more.” When you get a...
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Disengaged Employees: They Can Hurt Morale, Plus Hit Your Bottom Line and It’s Well Worth the Effort to Set Goals, Engage and Measure Employees
By Mike Hill Ever wonder how much – or how little – your company’s employees are focused and engaged in what they...
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Consider a Build-It-Yourself Business Website: Intelligent Software Makes Excellent Websites Easy and Inexpensive
By Graeme Roberts If a business calls, or we hear about it, we Google it. If we can’t find it immediately —...
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Beyond Sales, Look to the ‘3 P’s’ to Boost Profits: Adding Profits by Changing Pricing, Purchasing and Production Habits by jon denney
By Jon Denney Where is the first place business leaders tend to focus when they decide that profits need a boost? It’s...
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Handling Sales Objections: Learn to Bridge, Pivot and Advance to Keep the Sales Process Going
By Kelly Wirges Objections are a delicate part of the sales process. It’s vital that salespersons not attempt to “overcome” objections on...
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T.A.R.G.E.T. Your Sales Message to Grow Results: Meetings, Not Sales, Should Be Your Main Goal in Prospecting
by Ryan Dorhn The key to your success in the world of sales is increasing the number of meetings you are granted...
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Customer Focus is the Magic for a Magnetic Bond Between Manufacturer and Distributor: Research Shows Brand Loyalty-Building is Worth the Effort and Expense
By John Favalo Hard-nosed or soft-hearted? Which is the business-to-business buyer when it comes to brand loyalty? And, how do distributors factor...
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What You’ve Got and How You Flaunt It Can Dictate Your Degree of Sales Floor Success
And what happens on the sales floor can be fully contingent on the kind of greeting received, the availability of the sought-after...
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