Year: 2017
Photos from the 2017 GAWDA Annual Convention GAWDA AC 2017 Closing Business Session GAWDA AC 2017 Farewell Gala GAWDA AC…
Use Conversations to Spark Customer Engagement: Making Human Connections, vs. Selling on Price, Builds Your Brand
By Jeremy Miller The five best words you can hear a customer say are, “that’s interesting. Tell me more.” When you…
Disengaged Employees: They Can Hurt Morale, Plus Hit Your Bottom Line and It’s Well Worth the Effort to Set Goals, Engage and Measure Employees
By Mike Hill Ever wonder how much – or how little – your company’s employees are focused and engaged in…
Consider a Build-It-Yourself Business Website: Intelligent Software Makes Excellent Websites Easy and Inexpensive
By Graeme Roberts If a business calls, or we hear about it, we Google it. If we can’t find it…
Beyond Sales, Look to the ‘3 P’s’ to Boost Profits: Adding Profits by Changing Pricing, Purchasing and Production Habits by jon denney
By Jon Denney Where is the first place business leaders tend to focus when they decide that profits need a…
Handling Sales Objections: Learn to Bridge, Pivot and Advance to Keep the Sales Process Going
By Kelly Wirges Objections are a delicate part of the sales process. It’s vital that salespersons not attempt to “overcome”…
T.A.R.G.E.T. Your Sales Message to Grow Results: Meetings, Not Sales, Should Be Your Main Goal in Prospecting
by Ryan Dorhn The key to your success in the world of sales is increasing the number of meetings you…
Customer Focus is the Magic for a Magnetic Bond Between Manufacturer and Distributor: Research Shows Brand Loyalty-Building is Worth the Effort and Expense
By John Favalo Hard-nosed or soft-hearted? Which is the business-to-business buyer when it comes to brand loyalty? And, how do…
Founded more than seven decades ago, Industrial Source has grown into a powerhouse in the Pacific Northwest. With seven locations…
And what happens on the sales floor can be fully contingent on the kind of greeting received, the availability of…