Browsing: SALES & MARKETING

There is a school of thought that COVID-19 has not so much created new business trends and norms, as much…

Improvements Are Required inCommunications Between Manufacturer, Distributor and the Customer by J. R. (Buzz) Campbell & Ken Thompson In this…

In the 4th Quarter 2019 issue of Welding & Gases Today, we debuted a new feature called “Search Engine Trends…

There is a scene from the movie Minority Report where, as Tom Cruise’s character is walking through a mall, he…

Is your sales team making these four mistakes that could make it more difficult to sell during an economic downturn?…

The coronavirus outbreak has reminded us all that with adversity comes the challenge to find new ways of approaching our…

That phone in your pocket has more than 100,000 times the processing power of the computers used on Apollo 11.…

Before I get started, I have to come clean. Anybody that is reading the title of this article and expecting…

For just about every distributor-based association whose members I’ve worked for or for whom I’ve written an article, the story…

A Generation X (born 1965-1985) sales rep asked me whether I thought social media was an effective tool for sales…

In the 4th Quarter 2019 issue of Welding & Gases Today, we debuted a new feature called “Search Engine Trends…

In the 4th Quarter 2019 issue of Welding & Gases Today, we debuted a new feature called “Search Engine Trends…

A few years ago, my digital marketing agency audited the internet marketing programs of over 175 distributors and manufacturers and…

Each year, Google publishes a year-in-review report discussing the year’s search engine trends. The report discusses not only what the…

While digital marketing was once new and revolutionary, it’s now mature with less opportunity to stumble into success. That means…

I’ve been in this business forever. Like every other kid growing up in the family business, I had worked summers…

A respected friend in his mid-seventies came into my office, dropped into a chair, and asked if I could help…

LinkedIn is the world’s largest professional network, with more than 500 million members. Let me say that again. LinkedIn is…

Welcome to the world of an entrepreneur. The concept that failure can be okay can be so difficult to absorb.…

In the previous issue of Welding & Gases Today, I looked at the remarkable ability of text messaging (SMS) to…