Browsing: SALES & MARKETING

I hate shopping! Fortunately, my wife, Sandy, enjoys it and is willing to put in the time to make the…

No, we’re not talking about the Dave Matthews song, but that’s a nice lead in to a discussion of the…

Let’s say you’ve spent money and time building your website and creating a social media identity on Facebook and Twitter.…

In 1972, I graduated LeTourneau College (now LeTourneau University) with a degree in welding engineering and began working for a…

Really? Every business? This will seem obvious to larger companies with skilled marketing teams and dedicated resources, but to the…

Many people think of trade shows as mostly fun for the customers, who are likely to be wined, dined and…

Your company has decided to rent a booth at an upcoming trade show. Before you make reservations and pack your…

Sales professionals operate within broad territories, are tasked with challenging goals and interact with a great many people. Effectiveness as…

By Paul Bernier The “Customer Experience,” or “CX,” has been labeled by many as the new marketing battlefield.  What is…

By Charles McChesney Safety equipment is ubiquitous in the gases and welding industry. It is integrated into the operations of…

By Graeme Roberts If a business calls, or we hear about it, we Google it. If we can’t find it…

By Jon Denney Where is the first place business leaders tend to focus when they decide that profits need a…

By Kelly Wirges Objections are a delicate part of the sales process. It’s vital that salespersons not attempt to “overcome”…

by Ryan Dorhn The key to your success in the world of sales is increasing the number of meetings you…

By John Favalo Hard-nosed or soft-hearted? Which is the business-to-business buyer when it comes to brand loyalty? And, how do…

And what happens on the sales floor can be fully contingent on the kind of greeting received, the availability of…