SALES & MARKETING
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1.1K4 Steps To A Solid Digital Marketing Plan
A few years ago, my digital marketing agency audited the internet marketing programs of over 175 distributors and manufacturers and found that...
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807Q4 2019: Search Engine Trends for the Gases & Welding Industry
Each year, Google publishes a year-in-review report discussing the year’s search engine trends. The report discusses not only what the most searched...
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1.0KDigital Marketing – What to do? How to Begin?
While digital marketing was once new and revolutionary, it’s now mature with less opportunity to stumble into success. That means you need...
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763Going Beyond Customer Service: Every company provides good customer service. Separate yourself by building good customer relationships.
I’ve been in this business forever. Like every other kid growing up in the family business, I had worked summers at Welders...
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650What Am I Going to Be When I Grow Up?
A respected friend in his mid-seventies came into my office, dropped into a chair, and asked if I could help him with...
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762Using LinkedIn As A Sales Tool
LinkedIn is the world’s largest professional network, with more than 500 million members. Let me say that again. LinkedIn is the world’s...
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708Adopting the Entrepreneurial Mindset in your Company Culture: Accept that failure can be okay
Welcome to the world of an entrepreneur. The concept that failure can be okay can be so difficult to absorb. Do we...
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Text Messaging – 7 Use Cases Beyond Immediate Sales by adam nathan
In the previous issue of Welding & Gases Today, I looked at the remarkable ability of text messaging (SMS) to drive immediate...
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582Making the Customer Comfortable
I hate shopping! Fortunately, my wife, Sandy, enjoys it and is willing to put in the time to make the right purchase...
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The Space Between
No, we’re not talking about the Dave Matthews song, but that’s a nice lead in to a discussion of the volume range...
