Browsing: marketing

The purpose of Ask Your Board is to ask common business questions that all GAWDA members might be dealing with and to see how GAWDA’s Board of Directors are dealing with these issues within their own companies. To submit a question for GAWDA’s Board Members to consider, please email [email protected]

The purpose of Ask Your Board is to ask common business questions that all GAWDA members might be dealing with and to see how GAWDA’s Board of Directors are dealing with these issues within their own companies. To submit a question for GAWDA’s Board Members to consider, please email [email protected]

The Customer Relationship I consult primarily with distributors with revenues of $10 million and below. This is a group that…

Sales and Marketing are two very crucial business functions with symbiotic relationships where each one’s success depends on the other.…

If you’ve spent time in the B2B world recently, you may have noticed a new trend. And I’m not talking…

ChatGPT and other AI (artificial intelligence) tools represent a major game changer for business in a way comparable to the…

Many small to medium-sized B2B companies deal with the same problem, day after day, year after year. They’ve long understood…

“I would prefer to work independently with little to no supervision.” “It feels like our CRM is there to look over…

In 1972, I graduated LeTourneau College (now LeTourneau University) with a degree in welding engineering and began working for a…

Really? Every business? This will seem obvious to larger companies with skilled marketing teams and dedicated resources, but to the…