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Have You Considered AI? I recently finished a Zoom training session with a distributor sales rep. As I started the…

By Paul Bernier, ASP Over the last several years, OSHA has worked to create awareness of the “Fatal 4” to…

Don’t let your customers gamble on quality and productivity with cheap filler metal. There’s a reason that GAWDA distributors are…

In the last issue of Welding & Gases Today (Q1 2024) I outlined the excitement behind the latest wave of…

Many distributors have approached transformation in a piecemeal fashion. Most have only so many resources available and focus on one…

Keeping tabs on one’s competitors is not a bad idea, particularly when they come from alternate channels and are somewhat…

ADAPTABILITY  As I start the New Year, I like to make observations about the previous year. Looking back, 2023 was…

BY TOM BADSTUBNER, MARILYN DEMPSEY, MICHAEL DODD, RICK SCHWEITZER, AND STEVE GUGLIELMO GAWDA’s Consultants discuss their work on regulatory committees…

The Right to Know The Hazard Communication (HazCom) Standard ranked as the second most frequently cited violation by OSHA in…

In the 2nd Quarter Issue of Welding & Gases Today, Hobart Filler Metals, an ITW Welding Company, wrote a Sponsored…

In the 2nd Quarter Issue of Welding & Gases Today, TrackAbout spoke with four GAWDA distributors who discussed ways that they…

“The sales team is too quick to send a quote and are not qualifying their opportunities.”  “My team does a…

According to OSHA, the most common work-related injuries are from slips, trips, and falls. Statistics show that more than 25%…

Adversity is a troubling situation, misfortune, hardship, or calamity. When adversity happens, it’s like standing next to an erupting volcano.…

The Customer Relationship I consult primarily with distributors with revenues of $10 million and below. This is a group that…

Sales and Marketing are two very crucial business functions with symbiotic relationships where each one’s success depends on the other.…

If you’ve spent time in the B2B world recently, you may have noticed a new trend. And I’m not talking…

If your 2024 plan is to do more of the same but just better, I’d argue that’s not a plan…

Part of developing a comprehensive digital marketing campaign is understanding how customers and potential customers are using the Internet to…

Last year saw the explosion of Generative Artificial Intelligence (AI), a new mainstream technology kick started by the launch of…