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By Mike Marks, Managing Partner of Indian River Consulting Group Back in the day, the path to distributor growth was…

A Generation X (born 1965-1985) sales rep asked me whether I thought social media was an effective tool for sales…

In the 4th Quarter 2019 issue of Welding & Gases Today, we debuted a new feature called “Search Engine Trends…

Effective leadership starts at the very top of your organization and permeates down through the staff. Attitude reflects leadership. I…

In the 4th Quarter 2019 issue of Welding & Gases Today, we debuted a new feature called “Search Engine Trends…

By Steve Guglielmo and Brian Beaulieu ITR Economics CEO Brian Beaulieu is GAWDA’s Chief Economist. He and his team of…

A few years ago, my digital marketing agency audited the internet marketing programs of over 175 distributors and manufacturers and…

End User Safety Communications For the first 100 years of the Compressed Gas Association’s history, our members’ products were used…

Editor’s Note: This article is a follow-up to the Welding & Gases Today article “Riches in the Niches: Compressed Gas…

Each year, Google publishes a year-in-review report discussing the year’s search engine trends. The report discusses not only what the…

While digital marketing was once new and revolutionary, it’s now mature with less opportunity to stumble into success. That means…

I’ve been in this business forever. Like every other kid growing up in the family business, I had worked summers…

A respected friend in his mid-seventies came into my office, dropped into a chair, and asked if I could help…

LinkedIn is the world’s largest professional network, with more than 500 million members. Let me say that again. LinkedIn is…

The “skills gap” is an issue that all companies in our industry, as well as many of our customers, face…

Welcome to the world of an entrepreneur. The concept that failure can be okay can be so difficult to absorb.…

In the previous issue of Welding & Gases Today, I looked at the remarkable ability of text messaging (SMS) to…

I hate shopping! Fortunately, my wife, Sandy, enjoys it and is willing to put in the time to make the…

Truck procurement has been a key challenge for private fleets, for-hire carriers and establishments that rely on trucking across many…

No, we’re not talking about the Dave Matthews song, but that’s a nice lead in to a discussion of the…