by Randy MacLean, President of WayPoint Analytics If you ask your sales reps what customers want, you’ll get a lengthy inventory of...
By Mike Marks and Dan Horan, Indian River Consulting Group Customer expectations have been changing for years, and the COVID-19 pandemic simply...
By Paul Bernier and David O’Guin With many years of experience in the Industrial Gas/Welding supply industry, I have learned that many...
by Frank Kasnick, IWDC President and CEO I have not met an Independent, whether part of our group or not, who isn’t...
When it comes to a digital presence, the first go-to-market tactic is typically organic search engine optimization (SEO). SEO involves configuring your...
By Deanna Pelligrino Now, more than ever, we rely on the digital world to keep our businesses moving. But with the ever-increasing...
By Paul Banuski What is the responsibility of a manager when he/she suspects an employee may be struggling with depression, anxiety or...
The CGA sent a letter to all 50 state governors asking that essential workers be prioritized in vaccine distribution By Rich Gottwald...
We’re all living through unprecedented times. On a Zoom call with a large California distributor, I learned that, with four employees out...
There is good news on the horizon and companies find themselves gearing up to bring back employees and hire additional staff. As...