Adversity is a troubling situation, misfortune, hardship, or calamity. When adversity happens, it’s like standing next…

The Customer Relationship I consult primarily with distributors with revenues of $10 million and below. This…

Sales and Marketing are two very crucial business functions with symbiotic relationships where each one’s success…

If you’ve spent time in the B2B world recently, you may have noticed a new trend.…

If your 2024 plan is to do more of the same but just better, I’d argue…

Part of developing a comprehensive digital marketing campaign is understanding how customers and potential customers are…

Last year saw the explosion of Generative Artificial Intelligence (AI), a new mainstream technology kick started…

How many recall riding your bike, or being dropped off by your parents at the local…

For decades, companies across industries would seek out manufacturing possibilities around the world – taking advantage…

GAWDA’s Board and Volunteer Committees Meet Ahead of the AC The GAWDA Executive Committee, Board of…